BOOZY LOU'S

BRAND AND ENVIRONMENT DESIGN FOR A CANNED COCKTAIL COMPANY

Objective

The objective for this project was to create a brand identity and design experience. I created Boozy Lou’s, a contemporary canned cocktail company with art-deco design references. A simple color palette, and bold typography lend their hand in creating a timeless essence.

Goals

  • Design the brand identity for Boozy Lou’s
  • Design a brand booklet showcasing the overall tone and feel of the company
  • Design an event experience that includes Boozy Lou’s design elements

Role

  • Brand Developer
  • Experiential Designer

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dimension
  • Adobe Aero

Guidelines

Process

Brand booklet

Spreads

Event environment

Smashfest 2023

Here you will see the site plan for the Boozy Lou’s Cocktail Corner, at Smashfest 2023 ( a food and drink festival). We invite guests to step back in time in the Boozy Lou’s booth and experience a refreshing cocktail experience like no other. A directional “drink here” sign should point the way to the booth where they’ll see our logo, Lou, spinning slowly above them.

Ideation

Above you will see the flat elevations for the site plan for Boozy Lou’s Cocktail Corner. Measurements are included for the booth, the kiosks, and the banner poles. Multiple views of the booth are shown. Below you will see the event environment renders made in Adobe Dimension, and videos of the event made in Adobe Aero.
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